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Since 1995 · Mexico City to Canada

Thirty years building the bridge

Treinta años construyendo el puente

FW Media is an established, selectively-engaged production partner. We have run the room for global brands and embassies, and built our own stages, on both sides of the bridge between Canada and Latin America.

How we got here

One company, three chapters

  1. 1995
    Origin · Mexico City

    Born backstage in Mexico City

    FW Media Agency started in the clubs, universities and out-of-the-box venues of Mexico City, producing fashion shows for clothing brands and supplying models to advertising campaigns. The instinct from day one was the same one that defines us now: build the moment, then fill the room.

  2. 2003
    Canada

    The Canadian chapter

    We brought the craft to Canada and widened it: full event production, video and photography, public relations, marketing promotions and talent management. That range is how an 800-person tour and a national broadcast season can come from the same team without dropping the standard.

  3. Today
    Selective · Contract to contract

    A senior partner, on the right projects

    After years running events full time, FW Media now works contract to contract by choice, taking on the projects that earn it. The role is simple: be the bicultural production partner a brand can put its name behind when it wants to reach the Latin-Canadian market and get it right.

What drives us

Mission & vision

Mission

Why we produce

To connect cultures, brands, and communities through creative media, strategic marketing, public relations, and unforgettable experiences.

Vision

Where we are headed

To become a leading multicultural media and event production company recognized for building strong connections between Canadian and Latin American audiences.

The record

By the numbers

30+
Years producing
1,700
Largest single-night crowd
6
Bacardi festivals across Canada
90–100%
Ticket sell-through
Who leads it

Led from the floor, not the org chart

Santiago Oseguera
Founder & Principal

FW Media is led by Santiago Oseguera, who has produced activations for Bacardi and the Mexican Embassy and toured artists across Canada, Mexico and Cuba. The company is the work; the principal is the guarantee that the standard set thirty years ago is the standard you get today.

Start a project

Let's produce something worth remembering

Produzcamos algo que valga la pena recordar

Tell us who you are trying to reach. We will tell you exactly how we would produce it.